Global Energy Management Company Recharges Its Marketing and Sales Campaigns

  • Created a single repository database for marketing data.
  • Built system that allowed marketers to easily target specific audiences and reduced the cost of duplicated contacts.

Customer information at Schneider Electric was stored in various places. As a result, customers regularly received duplicate email and direct mail marketing collateral. The company's marketing team needed a more reliable and relevant way to target customers and prospects with its campaigns. The company also wanted to stop using spreadsheets as the primary reporting and publishing tool for the price sheets for its sales offices and sales channels in 178 countries.

Analytics8 ensured access to high-quality customer contact information by creating a single repository for the data. This system allowed marketers to select contacts likely to be interested in specific products or services, or select contacts according to specific marketing and sales criteria (i.e., launching a promotion based on account types, sales revenue, etc.). Users can then export their custom lists into spreadsheets or email lists. We also created a Web-based publishing of product prices, whereby price lists can be easily tailored by global region, channel type, currency, and taxation.  

Schneider Electric now has a reliable, working database for its marketing efforts, reducing the cost of duplicated contacts. Marketing campaign staff can quickly find and easily extract contacts according to desired criteria (interests, profile information, etc.) so communications are more targeted and tailored. In addition, the company reduced time it took to produce annual price sheets dramatically, and accuracy increased to nearly 100%.

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